Friday, June 20, 2008

Cupcake Mania

I don't believe I ever heard of a cupcake until I was at least 20 years old. Oh crap. I just dated myself, didn't I. Well, it's true. My life right up till I was 8 was MacDonald's-free. That's probably why I'm shorter and slighter than my sister who was introduced to the magical arches when she was 2. Then when I turned 17, there was Delifrance and I discovered croissants. Finally, just before I started working, there was Starbucks and Spinelli and suddenly we were well and truly living in a cosmopolitain city. But I didn't start this post to talk about my age, which is 25. Twenty-Five, I said.

There's this itsy bitsy little cupcake store at the back end of Far East Square called "Oni Cupcakes" which sells the most amazing chocolate cupcakes. They're not Martha Stewart cupcakes with the dense sugary icing on top - they're not even all that sweet. In fact, they don't even photograph well because it's some big dark brown thing sitting there looking too cute to eat. Anyway. Given my disdain for all American desserts ("would you like more sugar with your sugar?"), I wouldn't have tried them at all if a colleague hadn't bought one for me as a gift. I took it home, left it in the fridge, left the country, came back, and it was still there. Then sometime after midnight on some random evening, I took a cautious little bite and then next thing you know there's cupcake crumbs all over my face and pajamas.

So as at the current date, I've purchased probably 20 of these cupcakes over the last 3 weeks, and what I'd really like to say to the nice girl who runs the cupcake store is this - You're really really nice, and I like you, but you should probably spend some time thinking about why it is that your chocolate cupcakes are always sold out but your 10 other flavours are always available. Maybe you should think about changing your business strategy and calling your shop "Oni Chocolate Cupcakes" or something like that. The other cupcakes are just... ordinary. Your chocolate cupcake comes straight from God. Like He baked them Himself for His special guests.

Reminds me of the Cookie Museum at the Esplanade, and the time when Rosemary (their green-eyed business development manager) spent 20 minutes trying to break my "Berry-Lite" cookie addiction by having me try every single other type of cookie they sell, of which there are about 40 different flavours. I kid you not. These people are really into variety. When we finally finished, I only had 1 question, and that was "What is your best-selling flavour?". Her shoulders sagged a little, and her smile slipped. "Berry-Lite", she said. "Thanks very much. Can I please have 5 tins of Berry-Lite".

18 Comments:

At 12:02 AM, Blogger monkey girl said...

Ooooooh, DeliFrance croissants, hmmmm yummy!

DeliFrance and Marche are the two things I miss the most, since we moved away.

 
At 11:45 AM, Anonymous Anonymous said...

The last time i checked with cookie museum, they have intention to phase out berry-lite..is that true?

 
At 1:12 PM, Blogger The Dude said...

hmmm. "Cupcakes" have very different meanings depending on what/whom you use it on...

...anyway, nice blog! :D

 
At 10:14 PM, Blogger HairyDonut said...

MG: I don't think you're missing anything. Croissants are just croissants.

Anon: That's not funny.

TD: Thanks!

 
At 8:29 AM, Anonymous Anonymous said...

great that you're blogging again! what happened in between?

 
At 6:44 PM, Blogger HairyDonut said...

Photoshop mad obsession happened in between. I cannot blog and photoshop at the same time. So there's either lots of photos on flickr, and no blog entries, or regular blog entries and no movement on flickr.

 
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