Tuesday, June 17, 2008

I feel like chicken tonight

Last night as I was trying my very very best to concentrate on a TV programme, I was interrupted several times by a new Dove advertisement which of course brings to mind their "self-esteem" campaign. And it just kills me how Unilever can seriously expect us to listen to this crap when, at the end of the day, they're just trying to get fat women to buy their products. Somewhere along the line, it suddenly occurred to someone that there is a huge market out there for fat women and no one has tried this particular tagline in years so why don't we just tell the fat women out there that they are beautiful instead of reminding them they are fat (like everyone else) and this might get them to buy our soap/ shampoo/ bathwash.

Of course we don't mention how the product will make no difference to their lives whatsoever (after all it's not a slimming product) but while they are spending their money on the product, and while they are washing their fat bodies down with our soap, they ... um... might remember our advertisement and .. um.. might feel better about themselves. Somehow. Simply because of the product.

Is anyone that stupid nowadays.

I took a quick glance at the other brands under the Unilever umbrella. Obviously Dove is a bit of a lone ranger in the "love your fat flawed female body" because they also have all of these other brands, which if I recall correctly, all use extremely beautiful, thin, young models enhanced with a massive dose of Photoshop.

Clear - anti- dandruff shampoo (Philippines, Vietnam, Indonesia, Pakistan)
Impulse - deodorant
Lynx - deodorant, men's
Lux - women's soap, shower gel, and lotions (Caress in the US)
Pond's
Rexona deodorant
Salon Selectives - shampoo and conditioner
Sunsilk - shampoo and conditioner
Thermasilk - shampoo and conditioner
Timotei
Vaseline body lotion, shower gel, deodorant (Vasenol in Portugal, Brazil, Italy and Spain)

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